For the El Vingelo Winery label, my goal was to create a design that would stand out on the shelves while capturing the essence of the brand. Drawing inspiration from vintage wine packaging, but still trying to develop a brand that is new, I combined earthy terra-cotta tones with bold typography to create a striking visual contrast that attracts attention.
At the heart of the label, a playful illustration of a flying pig serves as both a unique focal point and a metaphorical element. The surrounding space is curated to display key wine details, such as grape origin and tasting notes, ensuring that the design remains informative yet engaging. This approach aims to resonate with a wide audience, bringing a youthful, energetic vibe to the wine while maintaining a sense of sophistication and vintage feel.
AWARDS:
World Brand Design Awards 2024 - Gold Award on Packaging Design/Product Creation
