I choose La Verde Gelateria for brands name inspired from the the greenery and moss used in interior design. Brand identity design for La Verde Gelateria built around custom icon that seamlessly merges the ice cream cone, V letter and greenery that is symbolizing both freshness and quality. This icon is complemented by bespoke typography, designed to embody a minimalistic yet sophisticated aesthetic. Each design element has been carefully curated to reflect La Verde Gelateria's commitment to exceptional taste and sustainability, resulting in a visually compelling and enduring brand experience.

For packaging I created 2 different patterns one with different elements of brand identity, other one had different variations of the brand's botanical logo mark that created a seamless pattern to use under the pastries they offer.

DELIVERABLES: Naming, logo design, brand identity design, business cards, ice cream packaging design, first 9 instagram posts.


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