For the Urban Italian Group, the parent company of renowned restaurants like Basta and Florentine, the branding captures the heart of Italian cuisine: simplicity and elegance. The identity for Urban Italian Group is a refined celebration of Italian cuisine.
Logos in alternative layouts combines elegant custom typography with a flowing one strand of spaghetti that curves organically, symbolizing the seamless blend of tradition and innovation at the heart of the group’s identity. The simplicity of the design, paired with its clean and minimal execution, mirrors the authentic yet sophisticated dining experiences offered by their restaurants.
Check out Urban Italian Group website.
