New chai place New Brunswick, New Jersey with variety of chai teas and coffees. Chai is made fresh daily and you can find chai flavored donuts in the cafe to have the taste in your memories.
To make the design more connected to the India where chai was born, we created an illustration of an elephant covered with tea leaves. The old engraving style was chosen for a more handmade look and an old font was used for a traditional vibe, we framed the slogan with a ribbon in a similar vintage illustration style.
Logo Design & Branding / 2020